I’m brazilian, 37 years old, I live in São Paulo capital. I’m a Senior UX/UI Designer with 15 years of experience translating insights into visually engaging solutions for companies like GOL, Serasa, Globo, Itaú, Buscapé, Dafiti. I am a results-oriented professional who goes beyond delivering screens. I have a strong sense of ownership, taking initiative and striving for optimal outcomes.
Degree’s
- ESPM – MBA in UX Strategic Management (2020 – 2022)
- Mackenzie Presbiterian University – Bachelor degree: Communications and Advertising (2005 – 2008)
Main work experiences
Gol viagens aereas | GOLLOG
Senior Product Designer (09/2023 – 04/2024)
GOLLOG faced challenges in converting business hurdles into data-driven solutions.
I led the transformation by employing efficient design processes, managing stakeholder communication, mitigating risks, and extracting valuable insights.
Since my involvement, online freight quote sales surged by 36%.
Case →
Globo | Globoplay
Senior Product Designer (07/2020 – 11/2021)
Globoplay sought to enhance the podcast experience for its users.
As a UX specialist, I spearheaded the development of the podcast experience, conducting user research, usability testing, and employing a user-centric approach to create a complete and innovative journey for listeners.
My work, encompassing all stages from discovery to delivery, resulted in a high-quality product perfectly aligned with user needs.
Case →
Serasa Experian
Senior UX/UI Designer (04/2019 – 07/2020)
Serasa Experian needed a scalable and consistent design system to streamline their design processes.
As the leader of the Design System development, I leveraged SketchApp and Adobe XD to plan and prototype a comprehensive library. My responsibilities encompassed ensuring an exceptional customer experience through user research, high-fidelity prototyping, usability testing, and design QA analysis.
I successfully established a robust Design System, fostering a strong UX culture and championing best practices for usability within the organization.
Case →
Mandaê
Product Designer (05/2018 – 04/2019)
A logistics startup needed to enhance user engagement and improve conversion rates through better UX design.
As a UX Designer specializing in SaaS solutions, I combined research, usability testing, and UX techniques to create intuitive and engaging interfaces. I leveraged tools like SketchApp and InVision to create interfaces aligned with best practices and monitored key metrics and OKRs closely.
My efforts resulted in a significantly improved user experience, leading to higher engagement, improved conversion rates, and a positive impact on business outcomes.
Case →
Minuto Seguros
Product Designer (07/2017 – 04/2018)
A need arose for a new CRM system for Auto Insurance Renewals that focused on customer experience and process efficiency.
Employing Design Thinking principles, I led the development of the system, conducting A/B testing, analyzing user interaction videos, and heatmaps to validate solutions and ensure usability.
The implementation successfully reduced lead time and increased NPS scores, demonstrating the positive impact of the user-centric approach on both customer satisfaction and business performance.
Case →
Buscape company (holding)
UX/UI Designer (04/2015 – 06/2017)
I worked in two startups, ModaIt and SaveMe – discount coupon startups, needed comprehensive digital solutions for their websites and mobile apps. As a UI Designer, I designed responsive websites and mobile applications, encompassing user behavior analysis through heatmaps and interaction videos, prototyping in SketchApp, and interaction development in InVision. I also contributed front-end code using HTML/CSS, Github, and Scrum methodology.
My work delivered high-quality, user-centric digital solutions, demonstrating my ability to bridge design and development while fostering strong collaboration within agile teams.
Case →
Bruna Graziele 